Privacy Policy

Alexandre Mason is a private equestrian advisory based in Portugal, providing a personal horse sourcing and selection service for clients worldwide. For the purposes of the GDPR, Alexandre Mason acts as the data controller for the personal information processed through this website and our enquiry forms.

We only collect information that is necessary to respond to your enquiry and provide our service. This may include: • Your name and the name we should use to address you. • Your contact details (email address, phone number, messaging app such as WhatsApp). • Your preferred method and language of communication. • Information you share about the horse you are looking for, including discipline, level, budget, preferences and exclusions. • Any reference images, videos or documents you choose to upload. • Technical information such as IP address, browser type and basic analytics, collected automatically when you visit our website.

We process your personal information in order to: • Respond to your enquiry and arrange a private consultation. • Identify suitable horses and present them to you in a discreet manner. • Coordinate visits, veterinary examinations, transport and other purchase-related logistics. • Comply with our legal and accounting obligations. • Improve our website and the quality of our service. The legal basis for this processing is your consent, the performance of a contract or pre-contractual steps taken at your request, and our legitimate interest in providing a professional service.

Your data is stored on secure servers operated by reputable European service providers. Access is restricted to authorised members of our team. We retain personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with legal obligations, or to resolve disputes. Enquiry data is typically kept for up to 24 months after our last interaction, unless a longer period is required by law.

Your information is treated with strict confidentiality. It may be shared only with: • Members of the Alexandre Mason team directly involved in your enquiry. • Trusted partners (such as veterinarians, transport companies or breeders) when this is necessary to fulfil your request, and only with the information strictly needed. • Service providers that help us operate our website, email and communication tools, bound by appropriate confidentiality and data-processing agreements. • Public authorities, where we are required to do so by law. We never sell your personal data and we do not share it for third-party marketing purposes.

As a data subject in the European Union, you have the right to: • Access the personal information we hold about you. • Request correction of inaccurate or incomplete information. • Request deletion of your information, where applicable. • Restrict or object to certain types of processing. • Request portability of the information you have provided to us. • Withdraw your consent at any time, without affecting the lawfulness of processing carried out beforehand. • Lodge a complaint with the supervisory authority in your country of residence. To exercise any of these rights, please contact us at the email address provided at the end of this policy.

Our website uses a limited number of cookies and similar technologies for essential functionality, language preference and basic analytics. We do not use advertising or third-party tracking cookies. You can adjust your browser settings at any time to refuse cookies; please note that some parts of the website may not function as intended if cookies are disabled.

Where personal information is transferred outside the European Economic Area, we ensure that appropriate safeguards are in place, such as adequacy decisions of the European Commission or standard contractual clauses approved by the EU.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The most recent version will always be available on this page, with the date of the last update clearly indicated.